And this new preparedness for the driverless era is widespread across age groups – the majority of all age profiles 50yrs and under are ready for autonomous vehicles.
Michele Levine, Roy Morgan CEO, says the growing acceptance of driverless cars represents a profound shift in the way Australians view their future mobility.
“The closure of Australia’s automotive manufacturing industry this year in many ways heralds a shift from the old guard to the new world of mobility.
“This is particularly for younger Australians who increasingly congregate in inner urban where car-sharing services and Uber have changed the way Australians view their cars.
“The days when younger Australians argued over the merits of a Holden or a Ford, epitomised by the Bathurst 1000, are clearly long past as the simple utility of a vehicle able to get someone from A to B, or C, or D, or F, G, or wherever, are far more important than showing off a new factory model V8.
“Autonomous vehicles have been a reality for almost 10 years and we are all catching up.
“And many Australians are ready now.”
Source: www.roymorgan.com, Finding No. 7209