About the Engine Room

The Engine Room is the fortnightly eNewsletter for MTA WA members. The Engine Room includes the latest industry news and updates on MTA WA services and benefits for members.

The MTA WA has over 1,600 members and covers all sectors of the industry from body repair and vehicle sales to motorcycle serviecs and heavy transport. The Association also trains over 500 apprentices, who receive the Engine Room.

The Engine Room is sent out fortnightly.

About the MTA WA Website

The MTA WA Website has on average over 12,000 visits and over 16,000 page-views a month and spending over 1.5 minutes on every page they view.. Visitors to the website are predominately automotive business owner's and automotive apprentices.

The website is an information hub for members, where they can access industrial relations information, business advice, access services and benefits and keep up to date with the industry news in the Engine Room blog.

Who is MTA WA's  audience?

Each edition is emailed directly to 2,500 engaged business owners, automotive apprentices and industry representatives.

The majority of readers are members of the Association and can be characterised as follows:

  • 100% are business owners or employees in the motoring industry.
  • 50% of members have 0-3 full time or equivalent employees.
  • They employ over 10,000 staff.
  • 70% are based in the metropolitan area.

Other stakeholders who receive The Engine Room include:

  • State and Federal Government ministers
  • State and Federal Government advisors and managers.
  • Industry suppliers.
  • State and national industry representatives.

Why should I advertise in the eNewsletter and on the MTA WA Website?

With an average open rate of 40% (compared to an industry average of 21%) The Engine Room eNewsletter is a great way to get your business noticed by those in the industry. 

The website has over 16,000 page views a month and over 12,000 unique users, all who are in the motor industry or interested in being part of the motor industry. It is the place where members come to gather information and business ideas.

  • Promote your brand in an environment that readers are highly engaged with and have high recall of what they read and see.
  • Promote your business to business owners who sell or provide services to WA car, motorcycle, caravan and truck owners.
  • Promote your product to employers with over 10,000 employees who require access to specialised motor trade products and services.
  • Promote your product to automotive apprentices.

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Contact Pia Duxbury on 08 9233 9826 or email pThis email address is being protected from spambots. You need JavaScript enabled to view it. for more information.

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